Alex Boothby is an award winning, 17-year veteran of the film industry. His most recent work includes writing and directing the next two “Heritage Minutes” commercials for Historica Canada, as well as writing and directing his first feature film entitled “Mr. Viral”. His work as a visual FX artist can be seen in hundreds of commercials as well as such films as Fight Club, Black Swan, Panic Room, The Cell, and Chicago. Alex has directed ads for Acura, Budweiser, Smirnoff, Michelob, Listerine, GM Canada, and RBC.